Three measures Facebook have taken to Retain Social Network Dominance

With the developing of mobile devices，now more and more people appeals to have fun at any time anywhere with its portal device. Whether watch the YouTube videos or chat with friends, all of them have inspired company should pay attention to its mobile service. That includes the social networking giant–Facebook.

Everyone wants to know how well Facebook is doing with mobile. According to a new research report, almost one in five new Facebook fans came from mobile devices in August, an increase of 280% in four months.

PageLever looked at more than 500 Facebook Pages with 100,000 or more Facebook fans and found only 5% of new fans came from mobile in May, but that number jumped to 19% in August. 

1. Facebook expands mobile app install ads to all developers

If Facebook’s going to make money on mobile, it needs developers building social apps that send it content and buying ads. That’s why making it easy to build Facebook-integrated apps is critical, and why today it revamped its Android SDK and launched the Android Dev Center.  That is to say, two months after offering app install ads for mobile devices to a select group of app developers and their marketing partners,Facebook Mobile Ad Unit for Apps Now Available to All Developers.

2. Facebook Invites Press to Gifts Event in NYC Nov. 1

According to the news from CNET, Facebook sent an invitation to members of the press late Thursday for an event scheduled in New York City to “come see what’s new with Facebook Gifts.”

The invitation — which also includes the words “You = Invited” in front of a grey-scale packaged gift — will be held at FAO Schwarz toy store on Thursday, Nov. 1 at 7:30 p.m.

This marks Facebook will hold a press event in the upcoming weeks. The main purpose is to stimulate the growth of its business.

3. India, A New Facebook Testing Ground

India is becoming such a important testing ground for Facebook as it strives to cash in on growth in emerging markets and better target mobile-phone users—two increasingly pressing goals for the social-networking firm.

The company sees the giant nation, whose Internet user base is expanding rapidly, as a market central to its future prospects. Since putting its first employee in India in 2010, Facebook has grown from eight million Indian users to 65 million as of this month, making it one of the companys top global markets.By contrast, Facebooks growth appears to be slowing, particularly in the U.S, mainly due to so much competitors .  

But sustaining that growth and cashing in on it wont be a cinch. The firm must cater to millions of Indians coming online for the first time on low-tech mobile phones with spotty cell service. Everything—from Facebooks own services to the many apps Indian companies develop—will have to work in that environment. The firm must also lure marketers who still see social-media advertising as a fringe, experimental activity.

Just like Ms. Reddy said: "Were just early in our journey. "Weve got 1.2 billion people in India. We have a lot of people we still need to reach." India looks enticing: the country has about 100 million Internet users now, mostly via desktops, but the real prize is the group of 900 million-plus mobile-phone users, most of whom will get Web access for the first time in coming years.So Facebook have a lot work to do in order to be more successful in India.

If you still have not download the facebook mobile app, choose the app suit for you.

All article about Facebook you may interested in: 

• Second Presidential Debate: Less Twitter, More Facebook
• Facebook Political Ads Are Ineffective, Study Says
• Google Has the Same Mobile-Ad Problem as Facebook
• Facebook Books: 7 Ways To Print Your Social Media Memories

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Types Of Rootkit Viruses Preventive Measures

Rootkit is malicious software which is designed to protect/hide the malware, spyware, and bots and prevent them to be detected by normal detection methods. Once it get’s installed in the host computer it has lethal potential to turn your important credentials into garbage.

It is designed to accomplish the following purposes:

• To get unauthorized access to the owner computer and steal his/her credentials for doing criminal activities, for stealing money via online banking, to steal important documents etc.
• To hide malicious software like key loggers, viruses to harm the owner of computer.
• To utilize the computer as a Zombie Computer for performing any unethical activities like sending spam mails, for attacking others computer attached through the Home group etc.

Types of Rootkit Virus:Persistent Rootkit Virus:
               This Rootkit virus triggers every time the computer startup/reboots. It hides as a valid registry files and replicate action of valid windows registry files. It can’t be recognized easily and gets uploaded every time whenever the computers restart/reboot without any help from external factor. It remains in your computer registry even if the computer is rebooted.Memory based Rootkit Virus:
               This type of Rootkit virus lies in your computer memory. They occupy an unallotted portion of your computer RAM and remain until computer is shut down by the owner.User Mode Rootkits:
               In this case rootkits virus digs deep inside the operating system and stores itself in the system drive location and can’t be detected by the antivirus program. It escapes antivirus program detection by integrating itself with the antivirus program. When Antivirus program is initiated to scan the system, rootkit obstruct it and imitate the action of antivirus program and in result does not show any malware in result.Kernel Mode Rootkits:
               Kernel mode rootkits are more dangerous as compared to the other rootkits. This type of rootkits modifies the Kernel data structures by adding or replacing the existing code. This is one of the most lethal rootkits which can’t be detected by antivirus program as they operate at the same security level as the operating systems.Firmware Rootkits:
               Firmware rootkits affects the device attached by getting access to the device code and cease operation. You may have listen Mebromi rootkit which affects the graphic card of computer. This rootkit will reinstall itself when you restart your computer.

Boot kits:
              Bootkits is the rootkit which is designed to contaminate the MBR (Master Boot Record) of the computer. It mainly affects the booting process and POST (Power on Self Test) of computer.Hypervisor Rootkits:
             This kind of rootkits is designed to affect the virtual machine setup. Hypervisor is a layer which is present between the physical layer and the virtual layer; it does not load itself when the computer restarts and become active when operating system is being prompted to initiate virtual machine. Its task is to exploit hardware virtualization and thus exploit system by intercepting hardware operation triggered by genuine operating system.How to prevent Rootkits:

• One of the easiest ways to prevent your computer from rootkit is to create system restore points at regular interval.
• In most of the cases rootkit enters in computer through spam mails, it is always advised to avoid spam mails.
• It is always recommended to scan every external device before using it as they may contain harmful malwares.
• You must regularly update computer antivirus program from the genuine website of manufacturer. Apart from the genuine website of manufacturer don’t use antivirus which promises to provide full security these are traps created by the bad people to fulfill their evil intentions.
• Use Microsoft security essential security tools available on the Microsoft support website.

Symptoms Of a Rootkit:

• The anti-virus program that you currently have installed no longer runs.
• PC reboot itself
• Error messages
• Your anti-virus stop working
• Your PC date and time keep changing to a wrong date even after you change CMOS battery
• PC slow down or run out of memory when you are only running one application
• Internet become slower
• Your computer locks up or fails to respond to common inputs
• Settings in Windows change without your permission
• You experience excessive network traffic or your network connect becomes slow or disconnected

What to do if you think u are infected:

             If you think you are infected with rootkit virus, you can use one of many Rootkit virus removers available online. A simple search on google for "Anti RootKit" will yield you with various softwares available for this purpose.

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